How many times have you answered the question, “what do you do?” or how many times have you asked the same question and fallen asleep with the answer? Yesterday, I caught a snippet of a presentation that got me thinking. Oh oh you say, we are in trouble now. When someone asks you, “what do you do?” it is usually a conversation filler and answering “what” can be a conversation stopper instead of the opening to an interesting possibility for both participants.

Instead of answering “what,” try answering “why.” Answering WHY you do something reveals an important fact about yourself giving the questioner an opportunity to explore your passion. Passion would be a great way to start your answer, as in, “I am passionate about finding family homes for people that will significantly increase in value in a short period of time.” Instead of, “I’m a realtor for Remax.”

“I get huge satisfaction from growing heirloom roses and entering them in flower competitions.” “I love watching people, who never thought they could do it, write their first book.” “I get a real kick out of seeing companies increase their bottom line profits by making a small change in their operating procedure.” ” I get a real sense of joy by explaining complex tax matters to people that helps them save money.”

I’m sure you can do better with your answer after a little bit of thought and some trial and error. We have all heard how it is a good idea to have a 30 second elevator pitch ready to answer the question of WHAT you do, but try answering and creating that 30 seconds based on WHY you do what you do. See if it starts a conversation rather than closing it.

So, here’s something I’m really excited about. I will start a new series of blogs next week that will run through the next couple of months that will make a difference, not only in your life, but the lives of your children and grandchildren. Intrigued? If you have ever read the “About” section of this website, you will know that I like learning something that sounds complex and making it understandable for other people. Yep, shoulda been a teacher. I will put together a series of presentations that will allow you to create a legacy that is unique, valuable, wanted, and easy through a step-by-step process that will take only a few minutes each week. And at the end of the series, there will be a free gift for any followers of this website. Sign up now to receive the contents via email and get something for nothing. Great pitch huh?

OK, I will give you all the WHY’S and WHAT’S next week and in the meantime, try answering this week’s question a little differently and let us know what happens.